Chief Commercial Officer · Enterprise Revenue Growth & Commercial Transformation · Digital Health · Consumer Wellness · Enter

I build commercial engines that scale.

I build commercial engines that scale. I build commercial engines that scale. I build commercial engines that scale.

Chief Commercial Officer · Enterprise Revenue Growth & Commercial Transformation · Digital Health · Consumer Wellness · Enter

I build commercial engines that scale.

I build commercial engines that scale. I build commercial engines that scale. I build commercial engines that scale.

ASHLEY GRACE

Chief Commercial Officer | Enterprise Commercial Growth | Digital Health & Consumer Wellness

Transformational Chief Commercial Officer with 20+ years of driving enterprise revenue growth, commercial transformation, and market expansion across consumer health, wellness, SaaS, and digital marketing sectors. Proven track record of building and scaling high-performance commercial organizations, leading integrated go-to-market strategy, DTC acquisition, revenue operations, strategic partnerships, and enterprise growth initiatives within high-growth and public company environments.


Scaled Charlotte’s Web from $4M to $40M in revenue while helping position the company for a successful $100M IPO and establishing the brand as the global CBD wellness category leader. Built and scaled Igniton’s commercial infrastructure to $2M+ ARR within 12 months while expanding market readiness across 50 countries.


Strategic and data-driven executive recognized for aligning sales, marketing, operations, and product strategy into scalable commercial ecosystems that accelerate growth, strengthen market positioning, and deliver measurable business impact.

CORE EXECUTIVE EXPERTISE

  • Revenue Operations & Forecasting 
  • Enterprise Revenue Growth Strategy
  • Risk Management and Balanced Innovation
  • Board-Level Reporting & Investor Readiness
  • Performance Marketing & Demand Generation 
  • Strategic Partnerships & Business Development

  • Relationship Management 
  • Strategic Decision-Making
  • Cross-Functional Collaboration
  • Commercial Vision & Market Positioning
  • Team Building & Leadership Development 
  • Organizational Transformation Leadership

EXECUTIVE IMPACT HIGHLIGHTS

  • Architected and scaled the full commercial organization for Charlotte’s Web, growing revenue from $4M to $40M and helping position the company for a successful $100M IPO while establishing the brand as the global CBD wellness category leader.
  • Built and scaled the integrated commercial infrastructure for Igniton, generating $2M+ ARR within 12 months while expanding commercial readiness across 50 countries and optimizing DTC performance metrics, including $250+ AOV and 33%+ repeat purchase rates.
  • Played a key commercial leadership role in developing the audience targeting framework foundational to Facebook Custom Audiences, contributing directly to Oracle’s $1B acquisition of Datalogix and closing the two largest enterprise agreements in company history with Nestlé.
  • Delivered 50%+ year-over-year revenue growth at Trueffect by integrating sales, marketing, revenue operations, and enterprise partnership strategy into a unified, performance-driven commercial growth engine.
  • Secured $5M in enterprise contracts within six months at Nielsen through strategic GTM execution, enterprise acquisition strategy, and global commercial enablement initiatives.

Ashley ‘get’s it’ and is always focused on improved performance, no matter what the endeavor at hand. Never satisfied with the status quo, Ashley regularly challenge’s his organizations to keep improving and innovating. Working with Ashley is a pleasure and I am proud to call him a trusted partner.

Matt Barresi, Marketing Director, P&G

Ashley Grace is someone that has a deep understanding of data and how big data can propel digital marketing programs. Ashley's ability to synthesize and communicate difficult ideas clearly helped drive our strategic thinking and priorities. I can highly recommend Ashley.

Bryan Chupp, Director of Digital Advertising, Pfizer

It was a pleasure partnering with Ashley to create winning sales strategies and to rebuild the SaaS sales team during a time of rapid growth. His strategic thinking, incredibly high integrity and willingness to do what it takes to get the job done make Ashley an invaluable partner.

Darryl LaRue, SVP, Trueffect

Ashley is an exceptional business partner bringing together his marketing and finance skills ... He partnered closely with [internal operations and product teams] ... I would hire Ashley again without question.

Terrence Mendez, CEO, Dalwhinnie Farms

Ashley served as a true partner ... He delivered powerful insights, innovative solutions and strong results in an efficient manner. Ashley, is a great partner and trusted advisor. He provides proactive solutions and really cares ... We were lucky to have him overseeing our work & driving results.

Mike Nesladek, CMO, Newton Running

Ashley brings refreshingly optimistic energy to any project I have collaborated with him on. He forms lasting relationships which are the result of hard work and dedication to his talents of a sales powerhouse. I highly recommend Ashley as he would be an asset to any organization.

Emily Steele, Media Director, Trueffect

Ashley has rare combinations of high energy, understanding and creativity. Ashley kept pushing the boundaries to bring new syntheses and is the ideal individual if you have a seemingly intractable business issue that needs real 'out of the box' thinking. I’m proud to recommend Ashley.

Mike Hess, VP Analytics, Nielsen

Since [working together] we’ve continued to collaborate on business ideas and opportunities. Everything we’ve done together has benefitted considerably from his unique insights, experience, creativity, and enthusiasm. I’m always interested to hear the latest on what he’s up to.

Lynd Bacon PhD, SVP Research, Knowledge Networks

Ashley is a terrific business builder with a keen eye for new market research applications in the advertising measurement space.

Gian Fulgoni, CEO, Comscore

KEY ACHIEVEMENTS

CPG, Retail, Media, Technology and Entertainment Expertise

Ashley has worked with industry giants like P&G, Nestle, Walmart, Amazon, Comcast, Google, Meta, X, TikTok, Universal, Warner Brothers, Sony, T-Mobile and William Morris Endeavor developing innovative Retail Media and cross-industry Measurement solutions, optimizing $1B+ ad budgets using insights, AI and machine learning, and innovating the convergence of entertainment and commerce.

Turnaround & Growth

At Igniton, Ashley built a $2M brand in 12 months from start-up, establishing the quantum wellness pioneer's industry leading position.  At Datalogix, Ashley led collaboration efforts between the likes of Facebook, Twitter, P&G and Nestle to create the first digital Retail Media solution and leading to a $1B acquisition by Oracle. As President of ARS Group, Ashley led a company turnaround and subsequent acquisition by comScore, while also earning a P&G Supplier of the Year award.

Cannabis Industry Leadership

As Founding CMO of Charlotte’s Web, Ashley grew revenue from $4MM to $40MM in 18 months without traditional media, leading the brand to a successful $100MM IPO. He also served as Chief Revenue Officer at Dalwhinnie Farms, helping drive an 84% revenue increase and positioning the firm as Colorado’s #1 wholesale cannabis brand. As CMO, Ashley helped CENTR earn recognition by Brightfield Group as the #1 CBD beverage.  Ashley has also overseen a variety of successful multi-state cannabis operations in Colorado, Arizona, New Mexico, California and beyond.

CORE AREAS OF EXPERTISE

  • Health & Wellness
  • 1st Party Data
  • Advertising & Marketing
  • B2B
  • Branded Entertainment
  • Business Analytics
  • Business Development
  • Campaign Management
  • Client Success
  • Content Marketing
  • CRM
  • Cross-Functional Collaboration
  • Data-Driven Marketing
  • Digital Transformation

  • E-commerce
  • Entertainment Marketing
  • Go-to-Market Strategy
  • Growth Consulting
  • Influencer Partnerships
  • Innovation
  • Leadership Development
  • Market Expansion
  • Marketing Mix Modeling
  • Media Rights Management
  • Multi-Touch Attribution
  • Negotiation
  • Organizational Leadership
  • Paid Media

  • Performance Measurement
  • Process Automation
  • Product Launches
  • Programmatic Advertising
  • Project Leadership
  • Retail Media
  • Revenue Growth
  • SEO
  • Social Commerce
  • Social Media Marketing
  • Sports Sponsorships
  • Strategic Partnerships
  • Strategic Planning
  • Compliance

CONTACT

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ASHLEY GRACE

https://linkedin.com/in/ashleygrace

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